What Is Veganuary, and Is Veganuary Just a Fad?

Every January, millions of people around the world take part in something called Veganuary. You’ve probably seen the word popping up in headlines, on restaurant menus, or across social media. But what exactly is Veganuary, and is it just another health trend that will fade away?

Personally, I really like veganuary not just because millions of people take part but it’s a time of year when you can find vegan swaps that you can carry on using to make the planet a better place, what’s not to love?

What Is Veganuary?

Veganuary is a global movement that encourages people to try a vegan diet for the month of January. The idea is simple: for 31 days, you avoid animal products like meat, dairy, eggs, and honey and instead eat plant-based foods.

The campaign was launched in the UK in 2014 by a nonprofit organisation also called Veganuary. Since then, it has exploded in popularity, with participants from over 200 countries. In recent years, the movement has been embraced by everyone from celebrities and athletes to major food brands and supermarkets.

I love how Veganuary has grown over the years. More people are getting involved, and the more people talk about it, the more awareness and attention it gets, so if you’re thinking about doing Veganuary, go for it.

Why Do People Join Veganuary?

People take part in Veganuary for various reasons:

• Health: A well-balanced vegan diet can help lower cholesterol, improve digestion, and support weight management.
• Animal welfare: Many participants are motivated by the desire to reduce animal suffering.
• Environmental concerns: Studies show that plant-based diets can significantly reduce greenhouse gas emissions and conserve water and land.
• Curiosity: Some just want to challenge themselves or try something new after the indulgences of the holiday season.

I started doing veganuary a few years back and honestly, it’s tough but fun at the same time. You can find new products that you may love and carry on using and supporting the planet at the same time. Don’t forget to share any fun swaps in the comments for me to take a look at.

Is Veganuary Just a Fad?

It’s a fair question. After all, we’ve seen plenty of diet trends come and go, keto, paleo, juice cleanses, and more. But Veganuary is more than a temporary detox or a quick fix. Here’s why:

It Sparks Long-Term Change

Many people who try Veganuary continue to eat more plant-based foods even after the month ends. According to the Veganuary organisation, around one in five participants stay fully vegan, and the majority report eating fewer animal products long-term.

It’s Not About Perfection

Unlike strict diet fads, Veganuary promotes progress over perfection. There’s no pressure to be the “perfect vegan.” Instead, it encourages exploration, education, and making better choices, however that looks for you.

It Has Global Impact

Veganuary is shifting the food industry. Major fast-food chains now offer vegan options because of consumer demand. Supermarkets release special plant-based ranges each January. In this sense, Veganuary is driving real cultural and economic change, not just dietary.

It’s Based on Ethical and Environmental Values

Unlike many diet fads that are purely body-focused, Veganuary is rooted in broader issues, animal rights, sustainability, and social justice. These values give the movement staying power beyond trends.

Final Thoughts: More Than Just a Trend

While Veganuary might feel trendy, it’s not a fad in the traditional sense. It’s a gateway to more conscious eating and living. For some, it’s a lifestyle shift. For others, it’s a chance to reset and rethink their food choices.

Whether you go vegan for a month or just swap out a few meals each week, Veganuary is about exploring a healthier, kinder, and more sustainable way to eat.

So, is Veganuary a fad? Not quite. It’s a movement and one that’s only growing every year.